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Apple Versus New York

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Apple goes after New York City due to a new logo being used to promote green living. Apple is being picky, too, because the logo really isn’t that similar.

The Big Apple’s GreeNYC campaign features an emblem–an apple with a stalk and leaf–that has started to appear on city bus shelters, hybrid cabs, and even Whole Foods shopping bags, according to a story first reported by Wired.

Apple says the emblem resembles its own signature logo, and will thus confuse people and “seriously injure the reputation which (Apple) has established for its goods and services,” according to the January filing with the federal Trademark Trial and Appeal Board obtained by Wired.

Representatives of New York seemed none too worried by Apple. A spokesperson told AP, the new logo “meant to invoke thoughts of upstate New York’s bucolic rural areas, where apple orchards once delivered much of the nation’s crop.”

What do you think? Is it too much like Apple’s logo?